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Yunita Yunita
Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Sriwijaya
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Journal : Seminar Nasional Lahan Suboptimal

 1 
Preferensi Konsumen terhadap Tingkat Kepentingan Atribut Beras dan Konsumsi Beras Rumah Tangga dengan Pendapatan yang Berbeda di Kota Palembang Yunita, Yunita; Lifianthi, Lifianthi; Arbi, M.
Seminar Nasional Lahan Suboptimal 2019: Prosiding Seminar Nasional Lahan Suboptimal “Smart Farming yang Berwawasan Lingkungan untuk
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

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Abstract

Yunita Y, Lifianthi L, Arbi M. 2019. Consumer preference for the level of importance of rice atributes and household rice consumption with different income in Palembang City. In: Herlinda S et al. (Eds.), Prosiding Seminar Nasional Lahan Suboptimal 2019, Palembang 4-5 September 2019. pp. 459-467. Palembang: Unsri Press. Analysis of consumer preferences for rice and the household rice consumption and the factors that influence it are very important to learn, because it can be one of the bases for developing rice product development strategies. The objectives of this research are: 1) Analyzing consumer preferences for the importance of rice attributes, 2) Analyzing the household rice consumption, and 3) Analyzing the factors that influence the demand for household rice consumption. This research was conducted in June 2019 in Palembang. The research design was descriptive analytical with the survey method. This study also provided questionnaires to respondents sampled. Sampling is done through the area sampling techniques, taking into account sub-districts based on income strata used stratified random sampling. This research used 100 respondents consisted of 50 low income households and 50 high income households. The first goal is answered by using a scoring analysis with a Likert Scale, the second goal is answered using mathematical calculations, and the third goal is analyzed using multiple linear regression. The results showed that: 1) Most low-income household consumers consider that the attributes of rice which include durability/storage of rice, the color of rice/degree of white, rice dryness, taste of rice and brand of rice are important attributes and are very important to consider in choosing rice to be consumed. While high-income household consumers mostly prefer the attributes of rice extinction, flavor of rice, durability/storage of rice, type of rice and rice brands categorized into important and very important factor 2) The average demand for low-income household rice was 19, 24 kg/month, whereas high income households at 16.36 kg/month, 3) Low income household rice demand was influenced by gender and number of household members, while high income households was influenced by age and number of household members.Keywords: attributes of rice, household rice consumption, income, consumer preferences
Perspektif Mikro Terhadap Problematika Konversi Lahan di Kawasan Sub DAS Rawas di Kabupaten Musi Rawas Utara Sumatera Selatan Chuzaimah, Chuzaimah; Sjarkowi, Fahrurozi; Wildayana, Elisa; Yunita, Yunita
Seminar Nasional Lahan Suboptimal 2019: Prosiding Seminar Nasional Lahan Suboptimal “Smart Farming yang Berwawasan Lingkungan untuk
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

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Abstract

Chuzaimah C, Sjarkowi F, Wildayana E, Yunita Y. 2019. Micro perspectives on land conversion implied problems in rawas sub-watershed in North Musi Rawas District, South Sumatera. In: Herlinda S et al. (Eds.), Prosiding Seminar Nasional Lahan Suboptimal 2019, Palembang 4-5 September 2019. pp. 228-235. Palembang: Unsri Press. Musi Rawas Utara District is included in the sub-watershed area (watershed) of Rawas, one of the 14 sub-districts included in the Musi River Basin. Factors influencing land conversion, among them are Sporadic Patterned Gradual Conversions where conversion patterns are caused by two main driving factors (economically less productive/beneficial land and the economic urgency of the convert). This paper aims to analyze the factors that influence the occurrence of land conversion from the micro side in the Rawas Sub-watershed area of North Musi Rawas Regency. This research was carried out in Maur Baru Village, Karang Dapo District and Rantau Kadam Village, Karang Dapo District, North Musi Rawas District. Data collected consists of primary and secondary data. The results showed that from the micro aspect there are several factors that influence the occurrence of land conversion: 1) age of plants, where the average rubber farmer who has older rubber plants prefers to do conversion, 2) Land Area, the average farmer who have a small land area prefer to convert their land 3) The number of family dependents, the average farmer who converts has a greater number of dependents than farmers who do not convert, 4) The distance from home to the land, the farmer who converts take the distance from home to the land further than farmers who do not convert land.Keywords: conversion, land, micro
Co-Authors A.A. Ketut Agung Cahyawan W Abd. Rasyid Syamsuri Agung Hartoyo Agustin, Wanni Ahmad Husein Asdie Ahmad Setiadi Al Azhar Angraeni, Nia Annisa, Nur Ainun Arbi, M. Asisah, Asisah Asrika, Asrika Azidi Irwan Basita G Sugihen Berkat A. P. Bunga, Bunga Christanto Syam Chuzaimah Chuzaimah, Chuzaimah Djoko Susanto Eko, Giyan Elisa Wildayana Erna Erna, Erna Fatriyanti, Yosi Fitriana, Rizky Freska Rolansa, Freska Hanung Adi Nugroho Hendra Setiawan Hendrixon, Hendrixon Hendro Aryanto Hilda Amalia Iman Suswanto Indah Indah Intan Intan KARTINI ERIANI Kristianto, Jusuf Latifah, Yela Lely Hiryanto Lifianthi, Lifianthi Lina, Roma Lingga Wijaya, Harma Oktafia Martiaty, Nenny Martin Martin Martono Martono Masdar Masdar Novi Ratna Dewi Nugroho, Ibung Prasetio Nur Thahirah Umajjah, Nur Thahirah Nurlina Nurlina Nurlita, Eva Nurlita, Eva Pang S. Asngari Pordamantra, Pordamantra QOLBI, NURUL Radna Nurmasari Raudhatul Jannah Reza Andrea Riama Al Hidayah Rifkah, Aqila Riska Amelia Riswani Riswani Robiyanto Robiyanto Robiyanto, Robiyanto Romal Ijuddin Rosita Rosita Rudiana Agustini Rusdi Efendi Rustiyarso, Rustiyarso Santoso, Fransiskus Gatot Iman Sarbino Sarbino Siti Lailiyah, Siti Siti Qomariah, Siti Sjarkowi, Fahrurozi Sri Poedjiastoeti Sri Watini Suheri Suheri Susetyowati Susetyowati, Susetyowati Syahbanu, Intan Syahwaliyah, Putri Syamsuddin Mallala Tarida Marlin Surya Uswatun Hasanah Wahyuni, Rahayu Wanjat Kastolani Wibowo Wibowo Widya Sari